Launch a Career of Creativity and Impact

Are you both a creative problem solver and a leader? A Bachelor of Science in Marketing from UNE prepares you for a rewarding marketing career at the junction of culture, technology, and business. Learn how to adapt to consumer behaviors through strategic planning and technology in a rapidly changing media landscape.

Our experiential approach takes you from internships through our strong partner network, to competitions in interdisciplinary innovation challenges, to creating marketing plans that bring new products and services to the public. You’ll graduate with a wide range of skills that position you for a career directing strategic marketing campaigns in any industry.

Image of students in the makerspace working on laptops
A professor points to a student raising their hand to ask a question

Why UNE for your degree in Marketing

UNE’s Marketing degree program gives you the flexibility to complete a major or minor that empowers you to guide strategic marketing campaigns that make an impact. Learn how to lead business accounts with coursework that covers the full span of marketing ideologies.

  • Hands-On Learning — Apply marketing principles to real-world business plans
  • Learn from experienced professors with insider marketing experience
  • Dig deep with internships in partnership with regional businesses
  • Learn to lead within creative and communications teams
  • Partner with the Office of Innovation and Makerspace on interdisciplinary projects
  • Gain up-to-date practice with all media channels
  • UNE is Maine’s #1 college for getting a job after graduation - Zippia 2023

Enhance Your Professional and Entrepreneurial Skills

UNE’s College of Business Centers can help boost your career with practical learning and networking opportunities in areas like sales marketing or sports marketing. Want to bring out your inner entrepreneur? Take courses in our Makerspace or participate in the Student Innovation Challenge competition.

What will you study? Marketing Degree Curriculum Overview

With a comprehensive understanding of consumer behavior, market research, advertising, digital marketing, and sales management, our curriculum will help you bring creative marketing ideas to reality.

Some of the exciting courses offered:

  • Innovation Through Technology
  • Digital Marketing
  • Social Media Marketing
  • Sales Management
  • Consumer Behavior
  • Strategic Business Marketing

Career Paths for Marketing Majors

Job growth for marketing positions is projected to be 10% (Lightcast, 2023). Career paths in marketing are diverse, offering recent graduates a variety of professional avenues.

Our graduates have access to many exciting career pathways, including:

  • Marketing Director
  • Brand Manager
  • Digital Marketing Manager
  • Social Media Manager
  • Market Research Analyst
  • Advertising Account Executive

Start Your Career in College With the Women in Business Club

About the Marketing Minor

Our minor in Marketing represents a focused effort to provide you with training across a broad and dynamic field. The minor complements a variety of bachelor’s degrees, such as business administration, communications, and data science. Courses for the minor include:

  • Advertising
  • Consumer Behavior
  • Digital Marketing
  • Global Marketing
  • Social Media Marketing

The Marketing minor is available beginning in fall 2024 for those who started at UNE as first-year students in fall 2022 (class of 2026) and later.

Marketing Degree FAQ

For more information contact Program Director Chris Boucher at cboucher3@legalisbg.com.